Collaborative Co-Branding: A Powerful Approach to Promote Safe Digging

Aug 1, 2023 12:34:05 PM | Summer 23 Collaborative Co-Branding: A Powerful Approach to Promote Safe Digging

Co-branding with Missouri 811 promotes safe digging and ensures public safety.

In a world heavily reliant on underground utilities, the importance of safe digging practices cannot be emphasized enough. Excavation-related accidents not only pose significant risks to public safety but also result in costly damages to essential infrastructure. Utility members in Missouri can play a pivotal role in raising awareness about safe digging by engaging in co-branding initiatives with Missouri 811.

Co-branding involves the strategic partnership between utility members and Missouri 811 to jointly promote the message of safe digging practices. By associating their logos and names with Missouri 811, utility members can leverage their established brand presence to reach a wider audience. This collaboration effectively communicates the shared commitment to public safety and emphasizes the significance of responsible digging habits.

Through co-branded campaigns, utility members can highlight the importance of contacting Missouri 811 before undertaking any excavation activities. By doing so, underground facilities can be located and marked, preventing accidents and service disruptions. Additionally, these initiatives can educate homeowners, contractors, and the general public about the potential consequences of negligent digging practices.

By joining forces with Missouri 811, utility members demonstrate their dedication to community welfare and emphasize the collective responsibility towards safe digging. Such collaborative efforts not only protect vital infrastructure but also foster a culture of awareness and responsibility. Together, utility members and Missouri 811 can build a safer future for all, where safe digging practices become second nature and excavation-related accidents are significantly reduced.

The Missouri 811 Brand Guide and logos can be downloaded HERE. Any additional marketing assets can be requested by contacting Nick Rasa at

Missouri 811

Written By: Missouri 811